Incendium's interface allows us to tag up whatever webpage elements we like. No need to involve developers; our highlighting tool does it all.
Micro to Macro
Once tagged, we can measure what kinds of minor site interactions, deemed micro conversions, lead to site important conversions such as sales, deemed macro conversions. Understanding this allows us to improve webpage content so that we can drive more revenue.
Again no need for developers. With Incendium you can quickly launch A/B tests and modify elements to see whether or not it generates more macro conversions. You can then decide to hard code the new winning variants or simply let Incendium run in the background with always on personalizations.