SMART BUDGET ALLOCATION
Determine the optimal budget allocation across your marketing activities using cutting edge Machine Learning out of the box.
No more guess work.
Connect Your Sales & Marketing - Finally!
End-to-End Revenue Tracking
Before you can effectively adjust budgets for your various digital marketing activities, you need to be able to accurately calculate ROI. One problem many businesses face is connecting up online marketing efforts with offline sales completions - Incendium makes this easy.
Single Source of Truth
Many ad platforms interpret conversions differently; they have different definitions for their metrics and measurements. Incendium is completely unbiased and can compare 'apples to apples', from first visit, to converting visit, to sales revenue generated.
Assisted Conversions Value
The channel that generates the sale is important, but it's also vital to understand which channels or marketing activity helped that sale happen along the way. Incendium attributes value to all activities and this is factored into budget allocation calculations.
Incendium's AI Forecasts Optimal Budgeting
Incendium uses all the micro and macro conversion data, and sales data to determine which digital marketing activity would benefit from increased spend and where that spend could come from if budget totals can't increase - we make your spend go further, getting you the highest ROAS.
Did you know?
Meaningful Performance Measurement
Whilst most analytics platforms provide you with an entry point to look at top level channel performance, or visits and engagement over time, the data is not organized in a way which leads to actionable insights. So you got more traffic? Why? Who were those visitors? What did this do for your business?
Incendium tracks a much broader array of metrics, but organizes the data in a way that is completely customized to your own customer journeys. Insights jump straight out of the dashboard, and allow you to make bold changes to your business with confidence.
Our aligned Sales & Marketing dashboard tracks Prospects through each stage of their journey to becoming a customer. It can quickly show you where your optimization opportunities are and what the potential impact will be. Quickly cut wasteful marketing expenditure, improve your sales team performance and grow your lead pipeline.
Unparalleled Attribution Scope
Mass-market analytics are fundamentally flawed when it comes to measuring b2b pipelines. Even with custom coding and APIs it is impossible to pull revenue data into them and match it to a user journey. So you can never know the ROI of a keyword in a PPC campaign and forget trying to carry out attribution modeling for channel performance.
Incendium solves this, closing the loop and providing full attribution modeling on top.
Understanding Engagement With Completely New Metrics
With all the engagement metrics in the world, from Time in View to Scroll velocity, measurement of behavior is still subjective. What is a good Time-On-Page? How many pages should people visit in a session?
Incendium uses a new metric called ‘Page Effectiveness’ which takes into account audience data, buying journey stages and the purpose of the page they are visiting to decide if the pageview should be marked ‘Effective’ or not. For example, if someone lands on a category page, and clicks through to a product straight away, traditionally this would be seen as negative due to a quick time on page. However the page did it’s job, and the speed actually suggests it did it very well. Incendium sees this in-content click from a landing visit on a category page and registers an effective pageview.
Analytics has evolved. Book a demo with our team and find out how we can change the way you look at your data and optimize your pipelines.
Get started with Incendium
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