End-to-End Revenue Tracking
Before you can effectively adjust budgets for your various digital marketing activities, you need to be able to accurately calculate ROI. One problem many businesses face is connecting up online marketing efforts with offline sales completions - Incendium makes this easy.
Single Source of Truth
Many ad platforms interpret conversions differently; they have different definitions for their metrics and measurements. Incendium is completely unbiased and can compare 'apples to apples', from first visit, to converting visit, to sales revenue generated.
Assisted Conversions Value
The channel that generates the sale is important, but it's also vital to understand which channels or marketing activity helped that sale happen along the way. Incendium attributes value to all activities and this is factored into budget allocation calculations.
Incendium's AI Forecasts Optimal Budgeting
Incendium uses all the micro and macro conversion data, and sales data to determine which digital marketing activity would benefit from increased spend and where that spend could come from if budget totals can't increase - we make your spend go further, getting you the highest ROAS.