B2B Businesses Need B2B Analytics
Incendium helps B2B clients uncover insights with custom end-to-end analytics, and execute with a full marketing technology suite on top.
Incendium's Solutions for B2B
Measure & Visualize Your Entire Customer Journey
B2B businesses can have complicated customer journeys - often spanning multiple domains, sometimes including physical mail and offline activations. Incendium is flexible enough to be integrated into all activities, offline and online, so that you can visualize your entire funnel. See where your bottlenecks and drop off points are, and measure the impact of your optimisations on each phase.
Resonate With Every Visitor
Incendium personalization allows you to customise the feel of your website uniquely for everyone who lands on your site, massively increasing conversion rates and engagement rates. Personalizations can be triggered from audience segmentation or even through behaviors on site.
Understand the ROI of Every Activity
Traditional one-size-fits-all analytics platforms do not cater well for businesses which converts leads in an offline sales funnel. If you spend $100k on a Google Ads campaign, you can see how many enquiries this has driven, but do you know how much revenue was driven? Incendium closes this loop and allows you to fully attribute revenue across all your channels. This means there’s no more flying blind and you can optimize campaigns to the keyword level based on revenue and first/last/linear/positional models.