Financial products can be complicated, and the customer journey often spans multiple domains, sometimes including physical mail and offline activations. Incendium is flexible enough to be integrated into all activities, offline and online, so that you can visualize your entire funnel. See where your bottlenecks and drop off points are, and measure the impact of your optimisations on each phase.
Incendium’s predictive audience segments can identify these segments based on website behavior and other factors. This allows you to deliver much more effective content recommendations, personalisations and marketing campaigns. Segmented analytics will allow you to track and measure more meaningfully.
Resonate With Each Individual Visitor
With segmentation of audiences, Incendium also allows you to execute personalizations to specific groups. You can customise the feel of your website uniquely for everyone who lands on your site, massively increasing conversion rates and engagement rates.
Understand the ROI of Every Marketing Activity
Traditional mass-market analytics platforms do not cater well for businesses which convert leads in an offline sales funnel. If you spend $100k on a Google Ads campaign, you can see how many enquiries this has driven, but do you know how much revenue was driven? Incendium closes this loop and allows you to fully attribute revenue across all your channels. This means there’s no more flying blind and you can optimize campaigns to the keyword level based on revenue and first/last/linear/positional models.