CUSTOMER Analytics

Deep, compliant, user-level tracking across devices, with cutting edge machine learning gives you unparalleled customer intelligence you can action to drive growth at scale.

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unparalleled customer intelligence you can action, to drive growth at scale

Deep, compliant, user-level tracking across devices, with cutting edge machine learning gives you the insights you need to tailor messaging, content and targeting to grow a loyal, valuable customer base.

Customer Analytics Offers

Discover your most profitable customers

Many businesses find that the top 20% of their customers generate 80% of their revenue. Discover your most profitable customer segments and understand exactly what content they’re engaging with on your site, what products they’re buying and where they came from.

Predict the future value of each customer

You only have finite resources, so why waste time with customers who are only likely to buy once or twice? Incendium AI can accurately predict the future value of each customer so you can focus on the ones that matter.

Find and save the customers who are about to jump ship

Advanced machine learning can identify the customers who are about to be lost forever ahead of time, so you can take action and bring them back.

Did you know?
Incendium’s LTV prediction is hyper-accurate, using more data points in ML models than any other solution!

Meaningful Performance Measurement

Whilst most analytics platforms provide you with an entry point to look at top level channel performance, or visits and engagement over time, the data is not organized in a way which leads to actionable insights. So you got more traffic? Why? Who were those visitors? What did this do for your business?

Incendium tracks a much broader array of metrics, but organizes the data in a way that is completely customized to your own customer journeys. Insights jump straight out of the dashboard, and allow you to make bold changes to your business with confidence.

Our aligned Sales & Marketing dashboard tracks Prospects through each stage of their journey to becoming a customer. It can quickly show you where your optimization opportunities are and what the potential impact will be. Quickly cut wasteful marketing expenditure, improve your sales team performance and grow your lead pipeline.

Unparalleled Attribution Scope

Mass-market analytics are fundamentally flawed when it comes to measuring b2b pipelines. Even with custom coding and APIs it is impossible to pull revenue data into them and match it to a user journey. So you can never know the ROI of a keyword in a PPC campaign and forget trying to carry out attribution modeling for channel performance.

Incendium solves this, closing the loop and providing full attribution modeling on top.

Understanding Engagement With Completely New Metrics

With all the engagement metrics in the world, from Time in View to Scroll velocity, measurement of behavior is still subjective. What is a good Time-On-Page? How many pages should people visit in a session?

Incendium uses a new metric called ‘Page Effectiveness’ which takes into account audience data, buying journey stages and the purpose of the page they are visiting to decide if the pageview should be marked ‘Effective’ or not. For example, if someone lands on a category page, and clicks through to a product straight away, traditionally this would be seen as negative due to a quick time on page. However the page did it’s job, and the speed actually suggests it did it very well. Incendium sees this in-content click from a landing visit on a category page and registers an effective pageview.

Analytics has evolved. Book a demo with our team and find out how we can change the way you look at your data and optimize your pipelines.