The way mass-market analytics platforms calculate their engagement metrics has always been flawed. Bounce rate was never a good metric, but it was the best we had. Enter Incendium.
Each one of Incendium's engagement measures has been created with precision, so you can be confident in the insights. Time on Page for example is an actual timer, which stops when the user isn't engaging with the page or has tabbed away.
Incendium captures everything to allow you to analyze engagement in microscopic detail. You'll see your standard metrics like Time on Page or Pages Per Visit, but you have so much more including Scroll Speed and Velocity, View Percentage and Micro Interaction Rate to name a few.
What’s more, you can use any of these to customize your website’s ‘engagement rate’ tracking!
Customized Engagement Rate
Understanding whether your website visitors are truly engaged depends on various factors, such as their journey, behavior, and the objectives of your landing page. With Incendium, you can create customized engagement metrics and combine them into an Effective Pageview Score. This score allows you to determine if your visitors are genuinely engaged, and the rules can be adjusted depending on the type of page and source of the visitor.
Say goodbye to ambiguous engagement metrics and hello to genuine insights into your users' experience! With Incendium, you can rest assured that your content is resonating with your audience and achieving your desired outcomes.