TRUELY UNDERSTAND YOUR VISITORS
WITH CUSTOM engagement analySIs
Bounce rate and other old measures don’t work. Easily configure your own custom engagement rate and track performance accurately across all page types, and audience segments.
The way mass-market analytics platforms calculate their engagement metrics has always been flawed. Bounce rate was never a good metric, but it was the best we had. Enter Incendium.
Each one of Incendium's engagement measures has been created with precision, so you can be confident in the insights. Time on Page for example is an actual timer, which stops when the user isn't engaging with the page or has tabbed away.
Incendium captures everything to allow you to analyze engagement in microscopic detail. You'll see your standard metrics like Time on Page or Pages Per Visit, but you have so much more including Scroll Speed and Velocity, View Percentage and Micro Interaction Rate to name a few.
Then there's the ability to customize your engagement tracking using any of these!
Customized Engagement Rate
Understanding whether your website visitors are truly engaged depends on various factors, such as their journey, behavior, and the objectives of your landing page. With Incendium, you can create customized engagement metrics and combine them into an Effective Pageview Score. This score allows you to determine if your visitors are genuinely engaged, and the rules can be adjusted depending on the type of page and source of the visitor.
Say goodbye to ambiguous engagement metrics and hello to genuine insights into your users' experience! With Incendium, you can rest assured that your content is resonating with your audience and achieving your desired outcomes.
Did you know?
Meaningful Performance Measurement
Whilst most analytics platforms provide you with an entry point to look at top level channel performance, or visits and engagement over time, the data is not organized in a way which leads to actionable insights. So you got more traffic? Why? Who were those visitors? What did this do for your business?
Incendium tracks a much broader array of metrics, but organizes the data in a way that is completely customized to your own customer journeys. Insights jump straight out of the dashboard, and allow you to make bold changes to your business with confidence.
Our aligned Sales & Marketing dashboard tracks Prospects through each stage of their journey to becoming a customer. It can quickly show you where your optimization opportunities are and what the potential impact will be. Quickly cut wasteful marketing expenditure, improve your sales team performance and grow your lead pipeline.
Unparalleled Attribution Scope
Mass-market analytics are fundamentally flawed when it comes to measuring b2b pipelines. Even with custom coding and APIs it is impossible to pull revenue data into them and match it to a user journey. So you can never know the ROI of a keyword in a PPC campaign and forget trying to carry out attribution modeling for channel performance.
Incendium solves this, closing the loop and providing full attribution modeling on top.
Understanding Engagement With Completely New Metrics
With all the engagement metrics in the world, from Time in View to Scroll velocity, measurement of behavior is still subjective. What is a good Time-On-Page? How many pages should people visit in a session?
Incendium uses a new metric called ‘Page Effectiveness’ which takes into account audience data, buying journey stages and the purpose of the page they are visiting to decide if the pageview should be marked ‘Effective’ or not. For example, if someone lands on a category page, and clicks through to a product straight away, traditionally this would be seen as negative due to a quick time on page. However the page did it’s job, and the speed actually suggests it did it very well. Incendium sees this in-content click from a landing visit on a category page and registers an effective pageview.
Analytics has evolved. Book a demo with our team and find out how we can change the way you look at your data and optimize your pipelines.