PRODUCT ANALYTICS
Discover the hidden opportunities with product data insights
Tired of spending hours sifting through mountains of data in spreadsheets to determine which products are driving the most value? Incendium analyzes how products and product groupings are performing against key metrics such as revenue, ROI, purchase frequency all segmented by audience type and more, so you can optimize for higher sales.
No More Guesswork: Make Data-Driven Product Decisions With Confidence
Product Performance Segments
Analyze products quickly and easily via Incendium pre-built performance tables. View top products, products that are growing in popularity, products that need a helping hand or ones that just aren't selling.
Incendium can even tell you which products attract the highest spenders or have the biggest repeat sale drive.
Rapidly surface insights you can action, and stop wasting hours in CSVs!
Product Deep Dive
Sites with hundreds or even thousands of products tend to have dozens of product categories.
Incendium allows you to analyze at the product category level; providing useful insights that can help feed into campaign activity and budget planning to maximize ROI.
Customize Weightings
Product performance metrics can differ in importance based on an industry or even on a specific navigation structure or user journey of a website.
Incendium allows you to weight performance metrics to fine tune and factor in how to rank your product performance.
Did you know?
Meaningful Performance Measurement
Whilst most analytics platforms provide you with an entry point to look at top level channel performance, or visits and engagement over time, the data is not organized in a way which leads to actionable insights. So you got more traffic? Why? Who were those visitors? What did this do for your business?
Incendium tracks a much broader array of metrics, but organizes the data in a way that is completely customized to your own customer journeys. Insights jump straight out of the dashboard, and allow you to make bold changes to your business with confidence.
Our aligned Sales & Marketing dashboard tracks Prospects through each stage of their journey to becoming a customer. It can quickly show you where your optimization opportunities are and what the potential impact will be. Quickly cut wasteful marketing expenditure, improve your sales team performance and grow your lead pipeline.
Unparalleled Attribution Scope
Mass-market analytics are fundamentally flawed when it comes to measuring b2b pipelines. Even with custom coding and APIs it is impossible to pull revenue data into them and match it to a user journey. So you can never know the ROI of a keyword in a PPC campaign and forget trying to carry out attribution modeling for channel performance.
Incendium solves this, closing the loop and providing full attribution modeling on top.
Understanding Engagement With Completely New Metrics
With all the engagement metrics in the world, from Time in View to Scroll velocity, measurement of behavior is still subjective. What is a good Time-On-Page? How many pages should people visit in a session?
Incendium uses a new metric called ‘Page Effectiveness’ which takes into account audience data, buying journey stages and the purpose of the page they are visiting to decide if the pageview should be marked ‘Effective’ or not. For example, if someone lands on a category page, and clicks through to a product straight away, traditionally this would be seen as negative due to a quick time on page. However the page did it’s job, and the speed actually suggests it did it very well. Incendium sees this in-content click from a landing visit on a category page and registers an effective pageview.
Analytics has evolved. Book a demo with our team and find out how we can change the way you look at your data and optimize your pipelines.
