Identify and track your key audience types to understand the differences in how they behave on your site, where they come from, and how valuable they are.

Mass-market analytics systems often don't measure what matters. Businesses need web analytics that can be configured to answer their own specific questions.

Many marketers are flying blind using a last-touch model to judge campaign success. Multi-touch attribution gives you the full story to understand what channels are making the difference.

Lifetime value data is an important metric many applications struggle to calculate accurately. Incendium achieves this, and with the help of machine learning can provide the answers needed to improve customer retention.