Incendium's proprietary analytics system captures not only more data and more metrics, but more accuracy as well.
Hyper-accurate attribution and ecommerce analytics
Boost your ROI with accurate attribution and comprehensive insights from analytics built for ecommerce
Your attribution models back
Measure performance throughout the entire user journey; and now without bias and with more complete data due to Incendium's unlimited lookback window.
First Touch
100% credit goes to the first touch point
Last Touch
100% credit goes to the last touch point
Last Non Direct
100% credit goes to the last non-direct source
Linear
Credit is given equally to all touch points
Position Based
Credit is split evenly between first and last
Impacted
100% credit to all touch points
Incendium's smarter attribution
Our patent-pending attribution models move beyond basic click-based tracking to measure the true impact of each interaction using meaningful engagement signals.
Effectiveness-Based Attribution
Not all channels contribute equally. EBA automatically adjusts credit based on session quality using Incendium’s effectiveness scoring, providing a more accurate measure of which channels truly drive conversions.
Custom Attribution Model
Design an attribution model that aligns perfectly with your business strategy. Rather than relying on a one-size-fits-all approach, you can now adjust the weightings for each touchpoint along your customer's journey.
What happens when you fix the fundamentals?
Achieved a 107% increase in advertorial CTR and an 89% boost in campaign conversion rates.
Sarah V, CEO
48% increase in ROAS within 6 months through data-driven budget redistribution.
Justin M, General Manager
48% increase in ROAS within 6 months through data-driven budget redistribution and accurate attribution we could trust.
