Create audience segments from on-site behaviour, 3rd-party data or your customer data. Get insights that tell you how to assign budgets, optimize campaigns, promote products
and so much more.
Analytics
For smaller / startup brands looking to boost revenue with improved attribution, insights and ad signals.
$195 /month
Or annual $1,950 (save $190)
Try AnalyticsWhat's included:
Add ons
Personalization
$95
LTV/CAC analysis
$95
Custom audiences
$95
Lead scoring
$95

Free setup and guided onboarding

1-click server-side tracking

User-level tracking data

Enhanced tracking captures 20% more data

Meta CAPI and Google Enhanced Conversions

Advanced, customisable MTA models

Advanced attribution models (EBA)

50+ reports ready to use

Unlimited users and chart builds

10 custom dashboards

10k monthly pageviews
+Optimize
For growing brands needing advanced analytics and attribution, AI-driven insights and optimization recommendations.
$350 /month
Or annual $3,500 (save $700)
Try +OptimizeAll Analytics features, plus:

LTV & CAC analysis for profitable scaling

Advanced AI Analyst 24/7

Full A/B testing suite

AI-powered landing page builder

Enterprise-level personalization

30 custom dashboards

200k monthly pageviews
Add ons
Custom audiences
$95
Lead scoring
$95
Scale
For established, multi-channel brands managing high sales volume and complex data. Drive performance at scale. Tailored support and dedicated data experts.
$750 /month
Or annual $7,500 (save $1.5k)
Try ScaleAll +Optimize features, plus:

Advanced audience segmentation

Predictive lead scoring

Dedicated setup and data validation

Dedicated data experts

Unlimited custom dashboards

500k monthly tracked pageviews
Add ons
Data strategy / MMM
$95
Enterprise
For large teams and global organizations. Access every feature, white-glove onboarding, and priority support at unlimited scale.
$2k /month
Or annual $20k (save $4k)
Try EnterpriseAll Scale features, plus:

Custom MMM

Private attribution model configuration

White-glove onboarding and migration

Priority account management team

Enterprise data volumes

Enterprise support
Add ons
All included
$0
Analytics
$95 /month
Or annual $950 (save $190)
Fair use allowance
Monthly pageviews: 200k

Deep, rich, honest data and analytics - from every platform, now all in one place.

Optional Add-ons.
Scale
$800 /month
Or annual $8,000 (save $1,600)
All advanced analytics (including LTV analysis & custom MTA models).
No optional add-ons because it's all in.
Plus personalized set-up and dedicated account manager.
Fair use allowance
Monthly pageviews: 2m
Enterprise
$15k /month
Or annual $150,000 (save $30,000)
Every analytics and optimization feature.
No optional add-ons because it's all in.
Plus personalized set-up and dedicated account manager.
Full data strategy and quarterly MMM.
Fair use allowance
Monthly pageviews: Unlimited
Add-ons
Personalization
$99
LTV & payback analysis
$99
Custom audiences
$99
Lead scoring
$99
Personalization
$99
LTV & payback analysis
$99
Custom audiences
$99
Lead scoring
$99
Personalization
Incl.
LTV & payback analysis
Incl.
Custom audiences
Incl.
Lead scoring
Incl.
Personalization
Incl.
LTV & payback analysis
Incl.
Custom audiences
Incl.
Lead scoring
Incl.
Usage & Credits
Price (USD/month)
$195
$350
$750
$2,000
User accounts
Monthly AI credits

unlimited
10
unlimited
50
unlimited
200
unlimited
500
Monthly pageviews

up to 10k
up to 200k
up to 500k
2m+
Data retention

2 years
2 years
3 years
10 years
Custom dashboards

5
10
30
unlimited
Core Tracking
One-click server-side tracking

First-party data enrichment

Meta CAPI enhancer

Google enhanced conversions

Analytics
Unified analytics (all platforms)

50+ reports ready to use
Attribution modeling

Chart builds
Optimization & CRO
A/B testing







advanced MTA
unlimited
-






advanced MTA
unlimited







advanced MTA
unlimited







advanced MTA
unlimited

Landing page builder

-



Personalization

add-on



LTV/CAC analysis

add-on



Custom audiences

add-on
add-on


Lead scoring

Support & Strategy
add-on
add-on


Dedicated setup

-
-
-

Account manager

-
-
-

Data scientist support

-
-
add-on

Data strategy / MMM

-
-
add-on
quarterly
Setup fee*
free
free
free
free
* $500 setup fee for B2B businesses
Frequently asked questions
Have questions about Incendium's pricing or how our plans work that we haven't covered in our FAQ? Contact us
Suitability
I’m an SMB. Is Incendium more advanced than I really need?
Absolutely not - Incendium is ideal for small businesses! Incendium levels the playing field for smaller brands, bringing together analytics, A/B testing, personalization, and landing page tools, seamlessly.
How can small marketing teams benefit from using Incendium?
Incendium empowers small teams to turn big data into impactful results, without the enterprise price tag. With over 50 reports, including audience insights, customer analytics, LTV and attribution, Incendium does the heavy lifting for your marketing team, giving you the actionable insights you need to enhance CRO and drive greater CRO.
Product
How is Incendium different to GA4 or other platforms?
Where do we start? Incendium provides an unlimited lookback window for your conversion attribution, whilst GA4 only looks back to 30 days from the first touch point. Other providers vary in terms of their lookback window, but many don't provide longer than 90 days. Incendium is also a managed service software, which means we provide all the support for you from start to finish - including setup, regular strategy meetings and much more.
Why is Attribution important?
Attribution dictates which campaigns, keywords or publishers take credit for the conversion, and if you have inaccurate attribution, you'll be inaccurately optimizing your marketing investments. Whether it's pushing for more organic growth or paid campaigns, it's important that you know where the conversions are actually coming from. It's also important to understand the data collection methodology / lookback windows. The shorter the lookback window, the less days you're analyzing when trying to assess which ads have made the most impact in your customer's conversion journey. Learn more about attribution with Incendium here.
What is Personalization and why use it?
Personalization is a feature of Incendium technology that allows you to tailor the landing page content, image or messaging based on the user's profile or segment. This effectively increases engagement, brand connection and conversion rate. We also test all of our personalizations - whether it's an AB test or a multivariate test. This way, we can quickly understand the impact that personalization has had.
Setup
Can I import my data from Google Analytics?
Incendium’s data collection, processing and reporting capabilities are, in our opinion, far superior than GA’s - so you won’t be comparing like-for-like, making it not beneficial to import your data. The sooner you start using Incendium, the sooner you’ll get access to highly accurate, impartial data with an infinite lookback window.
How long does it take before I can start using Incendium?
You can start using Incendium Analytics within minutes of starting your plan! With 50+ out-of-the-box reporting templates, you can start tracking, viewing and acting on your data as soon as Incendium’s code has been installed on your site.
Usage
Can I add colleagues to my dashboard?
Yes - our Scale and Enterprise plans allow you to have multiple user accounts, allowing for simultaneous usage.
Support
What ongoing support will I get?
All plan options come with support for technical and product-related queries, so you’re just a couple of clicks away from expert help whenever you need it. If you are our Enterprise plan you will have your own dedicated support to ensure your questions or any issues are dealth with promptly.
Billing
How does billing work?
If you’re on a monthly plan, your first bill will be sent when you sign up. You’ll then be billed the same amount (unless you change your plan) every month on the same date. For example, if you sign up on the 20th July, you’ll be billed on the 20th July, for either the first month or the first year, based on your chosen plan.
If you’re on a yearly plan, you’re simply billed on the same date each year. We will send you a reminder email a few days before we collect the funds so that you know it’s happening.
Does Incendium have a lower plan?
We've invested heavily in enterprise-level infrastructure with great speed and reliability, and our plans come with powerful tools and functionality. We deliver a fantastic product to our customers and have four different pricing plans so that you can find one that meets your needs and budget.






