Customer Analytics

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Incendium is a Managed SaaS product. This means included in our price for a limited time, we are including setup and configuration, as well as on-going data strategy and Digital OKR management! But this also means we are limited on the number of clients we can take on and work with each month.

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Optimize All Stages of The Customer Journey With Better Insights

Awareness Stage

Gain deeper insights into your customers’ behavior, preferences, and interests.

By understanding your customers better, you can craft personalized marketing campaigns that capture their attention and increase brand awareness.

Engagement Stage

By leveraging our powerful analytics platform, you can track how your customers interact with your website, emails, and social media channels.

With this knowledge, you can tailor your engagement strategies to build stronger relationships with your customers.

Conversion Stage

Are you struggling to convert leads into paying customers? Gain insights into what motivates your customers to make a purchase and optimize your sales funnel accordingly.

Make data-driven decisions that enhance your customers’ shopping experience and increase your conversion rates.

Retention

Customer retention is key to long-term business success. Our analytics tool helps you understand the factors that drive customer loyalty, and provides insights into how you can retain more customers.

With our solution, you can develop targeted retention strategies that keep customers coming back for more.

You can also see exactly which channels and activities generate the most win-backs! Optimize your retention spend

Lifetime Value

With our customer analytics solution, you can calculate the lifetime value of your customers and understand which customer segments generate the most revenue.

Armed with this knowledge, you can make strategic decisions that maximize your ROI and grow your business over time.

Discover your most profitable customers

Many businesses find that the top 20% of their customers generate 80% of their revenue. Discover your most profitable customer segments and understand exactly what content they’re engaging with on your site, what products they’re buying and where they came from.

Predict the future value of each customer

You only have finite resources, so why waste time with customers who are only likely to buy once or twice? Incendium AI can accurately predict the future value of each customer so you can focus on the ones that matter.

Find and save the customers who are about to jump ship

Advanced machine learning can identify the customers who are about to be lost forever ahead of time, so you can take action and bring them back.

Did you know?

Incendium’s LTV prediction is hyper-accurate, using more data points in ML models than any other solution!

Meaningful Performance Measurement

Whilst most analytics platforms provide you with an entry point to look at top level channel performance, or visits and engagement over time, the data is not organized in a way which leads to actionable insights. So you got more traffic? Why? Who were those visitors? What did this do for your business?

Incendium tracks a much broader array of metrics, but organizes the data in a way that is completely customized to your own customer journeys. Insights jump straight out of the dashboard, and allow you to make bold changes to your business with confidence.

Our aligned Sales & Marketing dashboard tracks Prospects through each stage of their journey to becoming a customer. It can quickly show you where your optimization opportunities are and what the potential impact will be. Quickly cut wasteful marketing expenditure, improve your sales team performance and grow your lead pipeline.

Unparalleled Attribution Scope

Mass-market analytics are fundamentally flawed when it comes to measuring b2b pipelines. Even with custom coding and APIs it is impossible to pull revenue data into them and match it to a user journey. So you can never know the ROI of a keyword in a PPC campaign and forget trying to carry out attribution modeling for channel performance.

Incendium solves this, closing the loop and providing full attribution modeling on top.

Understanding Engagement With Completely New Metrics

With all the engagement metrics in the world, from Time in View to Scroll velocity, measurement of behavior is still subjective. What is a good Time-On-Page? How many pages should people visit in a session?

Incendium uses a new metric called ‘Page Effectiveness’ which takes into account audience data, buying journey stages and the purpose of the page they are visiting to decide if the pageview should be marked ‘Effective’ or not. For example, if someone lands on a category page, and clicks through to a product straight away, traditionally this would be seen as negative due to a quick time on page. However the page did it’s job, and the speed actually suggests it did it very well. Incendium sees this in-content click from a landing visit on a category page and registers an effective pageview.

Analytics has evolved. Book a demo with our team and find out how we can change the way you look at your data and optimize your pipelines.

HELPING COMPANIES LIKE THESE DRIVE HIGHER ROI

Get started with Incendium

Simply Request Access and we'll take you through our software in a concise format that's tailored to you. Alternatively you can contact us or send us a message here.