Revolutionary Enterprise Web Analytics

Way more than just a GA replacement; Incendium revolutionizes web tracking with smarter metrics, deeper insights, privacy compliant user-level tracking and an entire multi-touch attribution suite.

How Incendium's Web Analytics is Different

Get The Full Picture On Marketing Spend Efficiency

A big problem with mass-market analytics platforms is that they do not cater well for businesses which convert offline (most B2B). Incendium closes this loop and allows you to fully attribute revenue across all your channels. No more flying blind.

Ecommerce sites have an easier time than B2B, but they mostly rely on biased attribution, last click models and flawed data that can steer them completely in the wrong direction. Incendium changes this.

Does Your Content Marketing Work?

It's potentially one of the most powerful marketing activities you can engage with, but most analytics platforms can't measure it. Marketers have no idea what is working and what isn't. Without being able to attribute revenue, nothing can be optimized and budgets can't be properly allocated.

Incendium solves this with Content Attribution, and true measurement of engagement. Many visits to viral content are single page sessions. They may be extremely positive, but leave it up to a solution like GA and it is counted as a bounce with 0 time-on-page recorded. Incendium records scroll rates, records time on page with in-view timers and can measure micro-interactions to judge effectiveness.

Bounce Rate is Dead

If you are still relying on Bounce Rate to judge success, or Time-On-Page from a mass-market solution, you are doing it wrong. People visit all sorts of pages on your site for all sorts of reasons; it’s only Incendium Analytics which can take into account who they are, what stage of the buying journey they are in, and the purpose of the page they are visiting to assess if a pageview was positive or problematic.

Book a demo with our team and learn more about how we’ve taken engagement measurement to the next level and can deliver an unparalleled understanding of campaign and landing page success.

What Web Analytics Offers

Optimize campaigns and customer targeting, drive budget efficiency, improve UX and increase ROI

Meaningful Performance Measurement

Whilst most analytics platforms provide you with an entry point to look at top level channel performance, or visits and engagement over time, the data is not organized in a way which leads to actionable insights. So you got more traffic? Why? Who were those visitors? What did this do for your business?

Incendium tracks a much broader array of metrics, but organizes the data in a way that is completely customized to your own customer journeys. Insights jump straight out of the dashboard, and allow you to make bold changes to your business with confidence.

Our aligned Sales & Marketing dashboard tracks Prospects through each stage of their journey to becoming a customer. It can quickly show you where your optimization opportunities are and what the potential impact will be. Quickly cut wasteful marketing expenditure, improve your sales team performance and grow your lead pipeline.

Unparalleled Attribution Scope

Mass-market analytics are fundamentally flawed when it comes to measuring b2b pipelines. Even with custom coding and APIs it is impossible to pull revenue data into them and match it to a user journey. So you can never know the ROI of a keyword in a PPC campaign and forget trying to carry out attribution modeling for channel performance.

Incendium solves this, closing the loop and providing full attribution modeling on top.

Understanding Engagement With Completely New Metrics

With all the engagement metrics in the world, from Time in View to Scroll velocity, measurement of behavior is still subjective. What is a good Time-On-Page? How many pages should people visit in a session?

Incendium uses a new metric called ‘Page Effectiveness’ which takes into account audience data, buying journey stages and the purpose of the page they are visiting to decide if the pageview should be marked ‘Effective’ or not. For example, if someone lands on a category page, and clicks through to a product straight away, traditionally this would be seen as negative due to a quick time on page. However the page did it’s job, and the speed actually suggests it did it very well. Incendium sees this in-content click from a landing visit on a category page and registers an effective pageview.

Analytics has evolved. Book a demo with our team and find out how we can change the way you look at your data and optimize your pipelines.