Hyper Accurate Customer-Level Lifetime Value Prediction, From Day 1
Maximize Your Profits and Boost Customer Loyalty
Better Budget Allocation
Attribution models give us a more detailed picture of campaign performance but in order to confidently invest for future growth, we need to take into account LTV.
Knowing the full value of the customers driven from a campaign using for example a 30, 60 or 90 day window can help justify increased spend and drive more ROI in the longer term.
Smarter Campaign Optimization
LTV analysis & Machine Learning helps us understand which campaigns or keywords show a positive or negative ROI forecast. This allows us to take action and optimize campaigns taking into account the full picture of revenue.