Attribution
Attribution that's actually on your side
Replace black-box reporting with transparent, neutral attribution that reveals exactly what drives your sales — independent of ad platform bias.
Ad platforms are scoring their own homework
Every major ad platform has a financial incentive to claim your conversions. The result: inflated ROAS numbers, duplicated credit, and budget decisions made on bad data.
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Platform Attribution Bias
Google, Meta, and TikTok all use their own attribution windows and models — designed to maximise the credit they claim. Your actual incremental revenue is invisible.
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Double-Counted Conversions
When you add up attributed revenue across all platforms, it routinely exceeds your actual revenue by 2–5×. You're making budget decisions based on fiction.
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Click-Only Signals
Last-click and first-click models ignore how customers actually shop. A customer who watched your YouTube ad, then Googled you, then converted via email — who gets the credit?
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Every touchpoint — paid, organic, direct, referral — is captured and sequenced into a complete customer journey before any credit is assigned.
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Time on page, scroll depth, scroll speed, session duration, exit rates, extis, bounces, video completions, micro-conversions and more — not just the final click.
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Data collected by Incendium's own tracking, with no reliance on Meta Pixel or Google Tag data that can be manipulated upstream.
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Each session receives a composite score based on engagement depth, intent signals, and conversion proximity — not just whether a click occurred.
High-quality sessions receive proportionally more credit. A 3-minute, 6-page session outweighs a 5-second bounce, as it should.
Models recalibrate automatically as your channel mix, audience, and conversion patterns evolve — no manual tuning required.
Set first-touch, mid-funnel, and last-touch weights independently. Run different models for brand vs performance campaigns.
Run two attribution models in parallel and compare the budget decisions they'd produce before committing — with zero disruption to live data.
Save and switch between models instantly. Useful for seasonal campaigns, product launches, or comparing legacy vs new strategy.
Up and running in under an hour
No data scientists, no 6-week onboarding. Just a tag, your data, and results.
Why not just use platform reporting?
Here's how Incendium compares to relying on native ad platform attribution.
Cross-channel, unified view
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Platform-independent data
Engagement-based credit weighting
Customizable attribution model
No iOS / ad blocker blind spots
Real-time budget recommendations
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"We increased ROAS by 48% in 6 months through data-driven budget redistribution. For the first time we had attribution we could actually trust — not just what Meta was telling us."
"For the first time, we could see exactly which funnel was driving conversions — not just what the ad platforms were claiming. That clarity is what gave us the confidence to scale."
"Incendium is honestly astounding in terms of what you can do with it. There are so many different ways to leverage the system, and it feels like every time we log in we discover another smart use case."
"Any time I've had an idea or function needed, they've stepped up to try and find a solution. That's a rare quality these days. 100% would recommend."
