DRIVE CONSISTENT GROWTH WITH
SMARTER BUDGET ALLOCATION
Incendium will transform the way you manage your ad spend. Say goodbye to wasted budgets and hello to data-driven marketing that maximizes your ROI. Determine the optimal budget allocation across your activities using cutting edge Machine Learning out of the box.
No more guess work.
Stop Wasting Ad Spend. Understand What's Really Driving Your Sales & New Customers
Single Source of Truth
Many ad platforms interpret conversions differently; they have different definitions for their metrics and measurements and all seem to lay claim to the same conversions!
You can't expect ad platforms to mark their own homework correctly. Incendium is a completely impartial solution and can compare 'apples to apples', helping attribute revenue fairly across multiple touchpoints in the path to purchase.
End-to-End Revenue Tracking
Before you can effectively adjust budgets for your various digital marketing activities, you need to be able to accurately calculate ROI. One problem many B2B businesses face is connecting up online marketing efforts with offline sales completions - Incendium makes this easy.
The channel that finally generates the sale is important, but it's also vital to understand all of the marketing activity that helped that sale happen along the way. Incendium attributes value to all activities so you can understand what's working and what's not, and optimize budget allocation accordingly.
Keyword & Creative Level Insights
Incendium can provide deep, impartial attribution and ROI analysis at the keyword level or for individual creatives. ROI analysis can take into account all of the ad spend up to the point of purchase across multiple sessions, and can factor in future purchases.
Did you know?
Meaningful Performance Measurement
Whilst most analytics platforms provide you with an entry point to look at top level channel performance, or visits and engagement over time, the data is not organized in a way which leads to actionable insights. So you got more traffic? Why? Who were those visitors? What did this do for your business?
Incendium tracks a much broader array of metrics, but organizes the data in a way that is completely customized to your own customer journeys. Insights jump straight out of the dashboard, and allow you to make bold changes to your business with confidence.
Our aligned Sales & Marketing dashboard tracks Prospects through each stage of their journey to becoming a customer. It can quickly show you where your optimization opportunities are and what the potential impact will be. Quickly cut wasteful marketing expenditure, improve your sales team performance and grow your lead pipeline.
Unparalleled Attribution Scope
Mass-market analytics are fundamentally flawed when it comes to measuring b2b pipelines. Even with custom coding and APIs it is impossible to pull revenue data into them and match it to a user journey. So you can never know the ROI of a keyword in a PPC campaign and forget trying to carry out attribution modeling for channel performance.
Incendium solves this, closing the loop and providing full attribution modeling on top.
Understanding Engagement With Completely New Metrics
With all the engagement metrics in the world, from Time in View to Scroll velocity, measurement of behavior is still subjective. What is a good Time-On-Page? How many pages should people visit in a session?
Incendium uses a new metric called ‘Page Effectiveness’ which takes into account audience data, buying journey stages and the purpose of the page they are visiting to decide if the pageview should be marked ‘Effective’ or not. For example, if someone lands on a category page, and clicks through to a product straight away, traditionally this would be seen as negative due to a quick time on page. However the page did it’s job, and the speed actually suggests it did it very well. Incendium sees this in-content click from a landing visit on a category page and registers an effective pageview.
Analytics has evolved. Book a demo with our team and find out how we can change the way you look at your data and optimize your pipelines.