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Smart Links replaces fragile ad-level URLs with a single dynamic destination. It identifies ad intent to route users to personalized journeys, eliminating manual UTMs and operational complexity.

Ads don’t convert—journeys do. Learn how Meta’s Andromeda update penalizes generic pages and why seamless post-click experiences are now mandatory.

Traditional models reward clicks, not impact. EBA shows which sessions actually pull their weight — and which are just along for the ride.

Discover Incendium’s latest product updates—from Shopify integration and drag-and-drop landers to smarter reporting and customer data uploads for deeper insights.

Explore Incendium’s latest platform updates—Lifetime Value reporting and Custom Attribution—to help you track revenue and fine-tune attribution accuracy.

Discover how Incendium’s Effectiveness-Based Attribution (EBA) outperforms first-click and DDA with smarter, transparent, and customizable insights.

Discover our new sidebar feature! Detailed explanations of metrics, ensuring clear understanding of statistics, tables, and charts.

Learn how to calculate CAC and discover 5 strategies to reduce customer acquisition costs.

Learn how to calculate and fix common Add to Cart Rate issues.

The first chapter in our CRO series explains what CRO is & how it can be used to outperform competitors.

The LTV:CAC Ratio helps marketing teams optimize their acquisition strategies and drive growth. Learn more.

Google has just unveiled Gemini, its long-awaited generative AI model and answer to Open AI’s ChatGPT. Discover what Gemini is capable of.

Learn how marketing attribution models can help you connect the dots between digital marketing efforts & offline sales, to drive growth.

A look at the common pitfalls when increasing your Google Ads budget, & how to scale up strategically.

Discover UTM tagging best practices and how to find and fix incorrect tags.

Learn the hidden costs and missed opportunities of inadequate data analytics investment, with insights from the experts.

Discover the five most underestimated ecommerce analytics metrics, according to a panel of experts.

You can now turn images into videos, in a couple of clicks. Learn how.

With competition in ecommerce intensifying, learn how to stand out.

Use these 5 strategies to help ensure your website provides an exceptional UX on mobile.

Discover the art of creating compelling product descriptions.

Learn how to boost your ecommerce store revenue by upsell and cross-selling.

Learn how you can benefit from Google’s new ads transparency tool.

Trying to improve your website conversion rates? Here's how.

Thinking about how AI can help you with SEO? We compare Bard and ChatGPT.

Things move quickly in AI - get the latest on ChatGPT here.

Learn from 7 expert B2B marketers & boost your marketing efforts.

These are the most impactful areas of technical SEO for enterprise-level e-commerce sites.

How to create visually appealing product imagery with AI.

Learn about the importance of attribution models in digital marketing.

Discover the different marketing attribution models & how to use them.

How businesses should be approaching data insights is changing - here's what you need to know.

Italy has officially banned Google Analytics, in a further blow to Google in Europe that follows the decisions from French and Austrian authorities. Learn more here and why Incendium can be the solution you're going to need.

Read about GA engagement metrics and the limitations you should be aware of before you start making decisions based off them. Learn how Incendium has developed a solution to solve these problems.

Ucruise Sydney used our advanced marketing attribution strategy and software to improve their day-to-day operations and revenue. They improved their revenue and sales by +300% upon implementing our marketing attribution software.