SITE PERSONALIZATION
Create personalized experiences at the individual level across your entire customer base
Imagine that your website could be perfect for every visitor, geared to service all the different needs of every individual. Incendium makes this a reality.
What is Personalization?
At the most basic level, if you can understand the gender of the visitor, and you can modify the site based on this, you can very quickly improve the experience for all visitors. Going a step further, if you know who the visitor is, and you know their past behaviors, their likes and dislikes and past purchases, the site experience can be tailored completely to their individual tastes.
Incendium makes this possible at scale, allowing you to give the perfect website experience to every visitor.
Personalization At Scale
Machine Learning to Understand Visitors
Harness the power of machine learning to rapidly categorize visitors and predict their needs. As a visitor browses your website, analysis of their behavior allows Incendium to guess traits such as gender with a high degree of accuracy. These can then be used to better tailor site content.
Tailor The Experience to Each Audience
Based on audience groups, and the behaviors of the individual visitor, we can modify the entire page structure, promoting more important products or content and demoting or removing unsuitable content.
Dynamic Site Changes Based On Viewer
Banners and other imagery can be dynamically constructed to match the audience viewing it. Drastically increase the resonance your site has with your audiences with imagery and styling perfectly matched to every individual.
Machine Learning to Understand Visitors
Harness the power of machine learning to rapidly categorize visitors and predict their needs. As a visitor browses your website, analysis of their behavior allows Incendium to guess traits such as gender with a high degree of accuracy. These can then be used to better tailor site content.
Tailor The Experience to Each Audience
Based on audience groups, and the behaviors of the individual visitor, we can modify the entire page structure, promoting more important products or content and demoting or removing unsuitable content.
Dynamic Site Changes Based On Viewer
Banners and other imagery can be dynamically constructed to match the audience viewing it. Drastically increase the resonance your site has with your audiences with imagery and styling perfectly matched to every individual.
Benefits of Personalization
Use Machine Learning to Understand Your Visitors
Harness the power of machine learning to rapidly categorize visitors and predict their needs. As a visitor browses your website, analysis of their behavior allows Incendium to guess traits such as gender with a high degree of accuracy. These can then be used to better tailor site content.
Tailor The Experience To Each Audience Group
Based on audience groups, and the behaviors of the individual visitor, we can modify the entire page structure, promoting more important products or content and demoting or removing unsuitable content.
Dynamically Change Image Layering Based On Viewer
Banners and other imagery can be dynamically constructed to match the audience viewing it. Drastically increase the resonance your site has with your audiences with imagery and styling perfectly matched to every individual.
