One of our favourite AI hacks yet! You can now turn images into videos, in a couple of clicks. It’s quick, easy and free. Here’s how:
1. Generate Your Image
You can use an existing image, or you can generate one using MidJourney. If you haven’t read our step-by-step guide to creating compelling product imagery using MidJourney and ChatGPT, check it out here.
Ratios of 16:9 work pretty well, but you can use any dimensions you like.
2. Bring Your Image To Life
Next, head over to https://app.runwayml.com/login and create a login if you haven’t already got one. You can start with a free account, which gives you access to the tool and a number of free credits to get you started.
Once you’ve signed up / logged in, click GEN2, upload your image (or select from ones you have previously added), and click Generate - the tool will then do its thing. You might have to wait a couple of minutes, but trust us, it’s worth the wait!
The tool will generate a 4 second video from the image you’ve provided. You can download the video, or access it later from your Assets folder.
Here’s a couple of results:
The tool seems to work best with elements of clear intended motion within the image - such as rainfall, colour bursts etc. - or when there aren’t too many background elements competing for attention.
The possibilities are pretty much endless; bring treasured family photos to life, make your products pop, create captivating teaser content for new launches - and save thousands in marketing budget.