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Thinking about how AI can help you with SEO? We look at how Bard and ChatGPT handle SEO related tasks so see which does it better. Read more here.

Just last week Bard seemed to leaping ahead of ChatGPT, largely because it could access the internet. Well things move quickly in AI and now ChatGPT also has internet access!

In this insightful article, these seasoned marketers will share their invaluable tips and strategies to help you elevate your B2B marketing efforts to new heights.

Read about five of the most impactful areas of technical SEO for enterprise-level e-commerce websites. The author shares a success story of how these technical fixes helped turn a 3-year decline into an 83% YoY uplift in revenue for allbeauty.com, creating millions in new revenue, and growing another business from 3 to 60+ staff within 2 years. The post emphasizes that technical SEO changes can have an almost immediate impact on larger e-commerce websites, and businesses of all sizes can benefit from implementing these technical fixes to improve their organic traffic. This post provides valuable insights for enterprise-level e-commerce websites seeking to improve their SEO and drive rapid growth.

Explore how eCommerce store owners can leverage the power of AI to create visually appealing product imagery that is both cost-effective and efficient. By using ChatGPT and Midjourney together, store owners can generate relevant prompts for Midjourney and create stunning product photos without the need for expensive photo shoots or graphic design software. The article provides a step-by-step guide to help store owners get started with these tools and take advantage of AI-powered product imagery to enhance their customers' experience. With this approach, store owners can unlock the benefits of AI and improve their eCommerce store's bottom line.

Google has decided to cull their attribution models. We cover the importance of attribution models in digital marketing, the implications of Google's decision, and the need for unbiased, third-party options that provide access to all attribution models in a transparent way.

A 101 on marketing attribution covering the different models and why they're important to gain insights on your marketing data.

Mass market analytics platforms have been around over ten years, and the one-size-fits all approach is becoming more and more obsolete. How businesses should be approaching data insights is changing rapidly and if you’re still using these tools you’re missing key components that are likely killing your growth. Here are the 10 fatal flaws in mass market analytics you need to know. 

Italy has officially banned Google Analytics, in a further blow to Google in Europe that follows the decisions from French and Austrian authorities. Learn more here and why Incendium can be the solution you're going to need.

Read about GA engagement metrics and the limitations you should be aware of before you start making decisions based off them. Learn how Incendium has developed a solution to solve these problems, giving marketers data they can trust to make improvements for the biggest impact.

Ucruise Sydney used our advanced marketing attribution strategy and software to improve their day-to-day operations and revenue. They improved their revenue and sales by +300% upon implementing our marketing attribution software.