Like most recruitment companies, the quality of website leads and the revenue closed could not be matched to marketing activity like PPC or job boards. This meant that marketing managers were flying blind when trying to optimize activity, and they also couldn’t prove the ROI to stakeholders.
Incendium solved this with a fast and effective integration to the existing martech stack, bridging sales and marketing data, and providing actionable insights. Campaigns could be optimized and meaningfully measured, and Attribution Modeling made budgeting many times more efficient.
We’re using Incendium to connect the dots between the revenue closed by our sales team and consultants, and the digital footprints which drove that revenue. It’s game changing.
THE ADECCO GROUP