Challenge: Premier Food Safety experienced year-on-year sales decline with analytics showing the problem but not revealing where customers dropped off or why conversions were failing.

Solution: Incendium's comprehensive user journey analysis and CRO auditing identified critical funnel issues and user segments, leading to strategic A/B testing with conversion-focused landing pages and improved mobile experience.

Impact: Achieved 90%+ bounce rate reduction, 148% increase in email-driven revenue, and 23% lift in clicks from high-intent visitors through data-driven optimization and systematic testing.

Premier Food Safety is one of the largest and most reputable providers of food safety education in the United States, having trained over 2 million food service professionals to date. The company offers flexible training and certification programs designed to help restaurants nationwide achieve compliance with the highest food safety standards and latest regulations. Their comprehensive portfolio includes in-person classes, online training, and nationally accredited certification exams available in multiple languages including English, Spanish, Korean, and Chinese.

Premier Food Safety was experiencing concerning year-on-year sales decline. While their analytics setup clearly showed the revenue drop, it provided no insight into where customers were dropping off in the journey or why conversions were declining. The team found themselves in analysis paralysis—they could see the problem but had no clear direction for optimization. Without understanding the root causes, they couldn't implement meaningful improvements to reverse the trend, creating frustration across the organization and stalling growth initiatives.

Incendium conducted comprehensive user journey analysis and deep conversion rate optimization auditing to identify the specific funnel and user segment experiencing significant drop-off. Through rigorous data analysis, we pinpointed exactly where optimization efforts would deliver maximum impact. We then implemented strategic A/B testing featuring conversion-focused landing pages with significantly improved mobile experience. The solution addressed the specific pain points discovered in the analysis, streamlining the path to purchase and optimizing the mobile interface where a substantial portion of traffic was struggling to convert. Rather than guessing at solutions, every change was informed by data and validated through systematic testing.