Incendium's measurement data is not only more accurate but we have even more metrics than other analytics platforms on the market including; scroll rate, scroll percentage, true time on page, and more. We also have created a robust engagement measurement that is customizable, because understanding if a site visitor is engaged or not is very dependent on the content on the page.
With all this deep data it can become overwhelming, but it needs to be understood. The secret to reports being digested is by making the data visually appealing and as intuitive as possible to understand. With Incendium we have an array of options to create graphs how you want, just like you may already be familiar with from using programs like Microsoft Excel.
Within Incendium's interface you can select from standard reporting templates or you can create your own. This allows you to cut out any reports you don't need or modify them to display data differently, or reorder what's important to you.