REPORTING & VISUALIZATION
Incendium's huge range of metrics and visualization options allow you to customize reports and show the most important data for different parts of your business.
Next-Level Reporting
More Metrics
Incendium's measurement data is not only more accurate but we have even more metrics than other analytics platforms on the market including; scroll rate, scroll percentage, true time on page, and more. We also have created a robust engagement measurement that is customizable, because understanding if a site visitor is engaged or not is very dependent on the content on the page.
Beautiful Visualizations
With all this deep data it can become overwhelming, but it needs to be understood. The secret to reports being digested is by making the data visually appealing and as intuitive as possible to understand. With Incendium we have an array of options to create graphs how you want, just like you may already be familiar with from using programs like Microsoft Excel.
Fully Customizable
Within Incendium's interface you can select from standard reporting templates or you can create your own. This allows you to cut out any reports you don't need or modify them to display data differently, or reorder what's important to you.
Did you know?
Meaningful Performance Measurement
Whilst most analytics platforms provide you with an entry point to look at top level channel performance, or visits and engagement over time, the data is not organized in a way which leads to actionable insights. So you got more traffic? Why? Who were those visitors? What did this do for your business?
Incendium tracks a much broader array of metrics, but organizes the data in a way that is completely customized to your own customer journeys. Insights jump straight out of the dashboard, and allow you to make bold changes to your business with confidence.
Our aligned Sales & Marketing dashboard tracks Prospects through each stage of their journey to becoming a customer. It can quickly show you where your optimization opportunities are and what the potential impact will be. Quickly cut wasteful marketing expenditure, improve your sales team performance and grow your lead pipeline.
Unparalleled Attribution Scope
Mass-market analytics are fundamentally flawed when it comes to measuring b2b pipelines. Even with custom coding and APIs it is impossible to pull revenue data into them and match it to a user journey. So you can never know the ROI of a keyword in a PPC campaign and forget trying to carry out attribution modeling for channel performance.
Incendium solves this, closing the loop and providing full attribution modeling on top.
Understanding Engagement With Completely New Metrics
With all the engagement metrics in the world, from Time in View to Scroll velocity, measurement of behavior is still subjective. What is a good Time-On-Page? How many pages should people visit in a session?
Incendium uses a new metric called ‘Page Effectiveness’ which takes into account audience data, buying journey stages and the purpose of the page they are visiting to decide if the pageview should be marked ‘Effective’ or not. For example, if someone lands on a category page, and clicks through to a product straight away, traditionally this would be seen as negative due to a quick time on page. However the page did it’s job, and the speed actually suggests it did it very well. Incendium sees this in-content click from a landing visit on a category page and registers an effective pageview.
Analytics has evolved. Book a demo with our team and find out how we can change the way you look at your data and optimize your pipelines.
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