Unify the customer journey
Connect acquisition and transaction data so repeat activity is associated with the same customer relationship.
LTV ANALYSIS
Compare how customer value compounds
Follow cohorts over time and compare the customers acquired through different sources, campaigns and segments. The same report connects repeat purchasing and retained value to the acquisition decision that began the relationship.
- Cohort-based lifetime value views
- Acquisition-source and campaign comparison
- Repeat-customer and retention context
- A clearer basis for LTV:CAC decisions
Build comparable cohorts
Group customers by acquisition period, source, campaign or another meaningful segment.
Track value over time
See how revenue and repeat behaviour develop after the first conversion.
Refine acquisition
Prioritize the sources and customer groups that support sustainable value rather than short-term volume alone.
FAQ
Common Questions
Why not judge acquisition using ROAS alone?
ROAS is valuable for understanding advertising return in a selected period. LTV adds the later purchases and retained customer value that a short reporting window can miss.
Can I compare lifetime value by acquisition source?
Yes. LTV Analysis is designed to compare how value develops across acquisition sources, campaigns and customer cohorts.
How does LTV Analysis support LTV:CAC?
LTV provides the long-term value side of the ratio. Comparing it with customer acquisition cost helps show whether growth remains economically sustainable as you scale.