Create the Smart Link
Use a stable campaign destination instead of maintaining a separate final URL for every placement.
DYNAMIC ROUTING
Send every click to the relevant experience
Use one reusable destination across campaign placements, then manage every route inside the Smart Links UI. Switch an ad to a new landing page or start a split test without editing the live Meta ad, helping avoid a learning-period reset.
- One stable link across campaign placements
- Change destinations inside Incendium, not Meta
- Launch split tests without replacing the ad URL
- Keep the click and downstream journey measured together
AUDIENCE TAGGING
Turn Meta targeting into analytics segments
Tag audience traits in the Smart Links UI so the targeting context behind each Meta click becomes available in Incendium. Use those traits to segment analytics and compare how different audiences behave after the click.
- Capture audience traits from Meta targeting
- Segment analytics by targeting context
- Compare engagement and conversion behaviour across audiences
- Keep audience context connected to the measured journey
Match the experiences
Connect ad context to the landing page or journey that continues the same message and intent.
Change routing in Incendium
Point an ad to a new landing page or split test from the Smart Links UI without editing the live Meta ad.
Measure the journey
Follow performance from the captured click through the matched experience and subsequent conversion path.
FAQ
Common Questions
What is the advantage of a Smart Link over a normal destination URL?
A normal URL points to one fixed destination. A Smart Link provides a stable campaign link while Incendium manages the matched post-click route and keeps the click connected to the downstream journey.
Can the landing experience change after ads are live?
Yes. Change the destination or introduce a split test in the Smart Links UI without editing the live Meta ad, so the ad can keep running without a learning-period reset caused by a destination edit.
How do Smart Links work with Incendium landing pages?
Smart Links can route ad traffic into the relevant Incendium landing experience, keeping the message from the ad aligned with the page and the resulting measurement.