INCENDIUM LEARNING

Data-Driven Ecommerce

Practical guides for using data to improve acquisition, conversion and customer value.

COURSE SERIES

Data-Driven Fundamentals

Master the fundamentals and use reliable data to drive consistent ecommerce growth.

Contribution Margin

Contribution Margin (CM)

Customer Acquisition Cost

Customer Acquisition Cost (CAC)

Ecommerce Guide To Maximizing Customer Lifetime Value (LTV)

Lifetime Value (LTV)

How to Calculate and Increase Checkout Completion Rate

Checkout Completion Rate (CCR)

Improving Conversion Rates

Conversion Rate (CVR)

Data-Driven Marketing for Ecommerce: Transform Your Store into a Growth Machine

Introduction

Marketing Efficiency Ratio (MER) in Ecommerce

Marketing Efficiency Ratio (MER)

Mastering the LTV to CAC Ratio for Ecommerce Success

LTC:CAC Ratio

How to Use a Metrics Hierarchy to Drive Ecommerce Success

Metrics Hierarchy

Understanding Return on Ad Spend (ROAS) in Ecommerce

Return on Ad Spend (ROAS)

Understanding Average Order Value (AOV) in Ecommerce

Average Order Value (AOV)

Understanding ROI in Ecommerce Metrics

Return on Investment (ROI)

UTM Auditing 101: Clean Up Your Data and Maximize Marketing ROI

UTM Auditing 101

UTMs for Ecommerce: The Building Blocks of Accurate Attribution

UTMs for Ecommerce

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Data-Driven Ads

Use data insights to create stronger campaigns and improve advertising return.

Data-Driven Attribution Models

Data-Driven Attribution Models

Google DSA: Powering Dynamic Search Ads with Analytics Data

Google Dynamic Search Ads

Introduction to Attribution Models: Decoding the Customer Journey

Introducing Attribution Models

Using Data to Inform Ad Creative and Messaging

Using Data to Inform Ad Creative

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Post-Click Experience

Turn more clicks into customers by improving every step after the ad.

Best Practices for High-Converting Landing Pages

High-Converting Landing Pages

Building High-Converting Product Pages

High-Converting Product Pages

Checkout Flow Optimization: Streamlining the Checkout Process to Improve Completion Rates

Checkout Flow Optimization

Dynamic Content: Personalizing the Experience Based on Behavior and Data

Dynamic Website Content

Exit Intent & Behavioral Triggers: Using Pop-Ups, Offers, and Smart Triggers to Recover Abandoning Users

Exit Intent & Behavioral Triggers

First-Time vs. Returning Customer Experiences: Customizing the Journey Based on User Familiarity

First-Time vs. Returning Customers

How to Diagnose Engagement Issues in 60 Seconds

Diagnose Engagement Issues

Integrating Live Chat & Chatbots: Using Real-Time Assistance to Support and Convert Customers

Integrating Live Chat & Chatbots

Mobile vs. Desktop Post-Click Strategies

Mobile VS Desktop Optimization

Post-Click Strategies for High-Ticket vs. Low-Ticket Items

High-Ticket VS Low-Ticket Items

Post-Click Upsells & Cross-Sells: Maximizing AOV Without Disrupting Conversions

Upsells & Cross-Sells

Reducing Returns & Buyer’s Remorse: Setting Expectations and Reinforcing Confidence Post-Purchase

Reducing Returns & Buyer’s Remorse

Setting Up A/B Tests: Systematically Improving Performance Through Experimentation

A/B Testing

COURSE SERIES

Retention & LTV

Build customer loyalty and increase the value created across the customer relationship.

Data-Driven Email Campaigns: Maximizing Engagement and Lifetime Value

Optimizing Email Campaigns

Data-Driven Retargeting Campaigns: Re-Engage, Retain, and Increase LTV

Optimizing Retargeting Campaigns

Segmenting Audiences for Personalized Marketing

Audience Segmentation

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