Find answers. Get value from Incendium faster.
Shared setup, measurement and product guidance, with Ecommerce and Custom/B2B instructions only where the workflow differs.
Connect your store and begin importing ecommerce data.
→Custom/B2B start hereInstall the tracking codeConnect a custom website and begin collecting activity.
→Check your setupConfirm data is arrivingValidate recent website activity and business events.
→Connections & Data
Connect websites, advertising platforms and business data to Incendium.
Install the Incendium tracking code
Add, configure and verify the Incendium tracking script on your website.
Read guide →Integrations overview
Understand the available platform, app and webhook connection types.
Read guide →EcommerceConnect Shopify or WooCommerce
Connect your store and begin importing ecommerce, product and customer data.
Read guide →Connect Google Ads
Connect Google Ads so campaign cost and performance data can be analysed.
Read guide →Connect Bing Ads
Connect Microsoft Advertising data to Incendium reporting.
Read guide →Connect Meta Ads
Connect Meta advertising and configure the signals shared with the platform.
Read guide →Use a custom DataLayer
Send structured business events and values from a bespoke website implementation.
Read guide →EcommerceStore and payment webhooks
Configure Shopify, WooCommerce or Stripe webhooks where the connection requires them.
Read guide →Subdomains
Create and manage the DNS records used by Incendium subdomains.
Read guide →Data Manager
Upload historical sales, margins and other supported business data.
Read guide →Troubleshoot a connection
Diagnose integrations that are disconnected, delayed or missing expected data.
Read guide →Setup & Measurement
Define how Incendium groups pages, recognises outcomes and attributes value.
Locations
Group related website pages into meaningful areas used throughout Incendium.
Read guide →Location Tags
Classify Locations so related parts of the website can be analysed together.
Read guide →Traffic Channels
Consolidate sources and campaign variants into consistent acquisition channels.
Read guide →Traffic Audit
Inspect how real landing-page visits have been classified into Traffic Channels.
Read guide →Source Categories
Maintain reusable source groups used by Traffic Channel rules.
Read guide →Traffic Buckets
Create overlapping traffic groupings for comparison and attribution.
Read guide →Traffic Consolidate
Merge source-name variants into stable reporting aliases.
Read guide →Funnel Stages
Map Locations and actions to the stages of the customer journey.
Read guide →Conversions
Define and validate the business outcomes that Incendium should measure.
Read guide →Effectiveness Rules
Describe meaningful pageview and session behaviour for engagement measurement.
Read guide →Attribution Setup
Configure Effectiveness-Based Attribution and review how credit is assigned.
Read guide →Alerts
Configure notifications for the changes and conditions that matter to your team.
Read guide →General Project Settings
Review the shared settings that control the project experience.
Read guide →Confirm data is arriving
Validate website activity, business events and connected-platform data before using reports.
Read guide →Analytics & Reports
Use the controls shared by Incendium reports and investigate questions with the Explorer reports.
Dashboards & Reporting
Create charts and assemble reports for recurring analysis.
Chart Builder
Create a chart from Incendium metrics, dimensions and filters.
Read guide →Manage Reports
Find, organise and maintain the reports available to your project.
Read guide →Build a dashboard
Combine related charts into a useful multi-tab reporting view.
Read guide →Report Library
Understand the standard report categories and choose a starting point.
Read guide →Landing Pages
Build and manage landing-page assets using Incendium’s reusable publishing system.
Landing Pages overview
Understand how Themes, Components, Blocks, Templates and Pages fit together.
Read guide →The WYSIWYG Builder
Use the shared visual editor for Blocks, Templates and Pages.
Read guide →Themes
Control the shared visual foundation used by landing-page assets.
Read guide →Components
Create and maintain reusable elements for landing pages.
Read guide →Blocks
Create reusable page sections.
Read guide →Templates
Create repeatable page structures from Themes and Blocks.
Read guide →Create a Landing Page
Choose the right creation route and understand the Page-specific workflow.
Read guide →Create a Page manually
Start with a blank page or an existing Template and build the content yourself.
Read guide →Create a Page from a Meta Ad
Generate a matching landing page from an existing Meta advert.
Read guide →Create a Page with AI
Generate a landing page from a prompt, optional Template and visual inspiration.
Read guide →Publish a landing page
Prepare, validate and publish an Incendium landing page.
Read guide →Landing Page Insights
Evaluate the traffic and outcomes generated by published pages.
Read guide →Testing & Personalization
Plan, launch and evaluate experiments and tailored experiences.
Testing & Personalization overview
Choose between an experiment, a targeted experience, dynamic Rezonate routing or an incrementality test.
Read guide →Components for testing and personalization
Create reusable visual or code components once and use them in experiments and personalized experiences.
Read guide →A/B Testing Campaigns
Configure and launch a campaign using prepared components.
Read guide →A/B Test Results
Evaluate test performance and decide what to do next.
Read guide →Split Tests
Understand page-level split testing and its result view.
Read guide →Personalization Campaigns
Configure the audience, conditions and experience for a campaign.
Read guide →Personalization Results
Measure how personalized experiences affect meaningful outcomes.
Read guide →Rezonate for Meta
Route Meta Ads to matched landing pages with inherited Smart Links and optional AI generation.
Read guide →Signals for Meta
Send selected, quality-controlled first-party events to Meta through Incendium.
Read guide →Incrementality Tests
Create and review tests designed to measure incremental impact.
Read guide →Audiences
Define reusable audiences and investigate individual and group behaviour.
Traits
Define the customer characteristics available for audience building.
Read guide →Audiences
Create and maintain reusable groups from Incendium data.
Read guide →User Dashboard
Investigate the activity and value associated with an individual user.
Read guide →Audience Comparison overview
Select audience groups and compare their headline behaviour and outcomes.
Read guide →Audience Comparison: Engagement
Compare effective visits and engagement patterns across audiences.
Read guide →Audience Comparison: Traffic & Conversions
Compare page areas, interactions, conversions and timing by audience.
Read guide →Audience Comparison: Geographic Insights
Compare audience performance across countries, regions and cities.
Read guide →Audience Comparison: New vs. Returning
Compare acquisition, engagement and outcomes for new and returning visitors.
Read guide →Audience Comparison: Devices & Browsers
Identify device or browser differences that change audience performance.
Read guide →Audience Deep Dive
Explore the composition and performance of one audience in detail.
Read guide →AI
Ask questions of Incendium data and continue earlier investigations.
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