James Kinsley

Articles by James Kinsley

Data

Wake Up Marketers: Google Isn’t Dropping Attribution Models for Your Benefit

Learn about the importance of attribution models in digital marketing.

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Ecommerce

The Five Most Underrated Ecommerce Analytics Metrics

Discover the five most underestimated ecommerce analytics metrics, according to a panel of experts.

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Analytics

Italy Becomes 3rd European Country to Ban Google Analytics

Italy has officially banned Google Analytics, in a further blow to Google in Europe that follows the decisions from French and Austrian authorities. Learn more here and why Incendium can be the solution you're going to need.

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Ecommerce

Is Your Data Leading You In The Wrong Direction?

Learn how to avoid unreliable metrics and ensure your business is data-driven - in the right direction. 

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Analytics

Introduction to Marketing Attribution & MTA Models

Discover the different marketing attribution models & how to use them.

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Analytics

How Ucruise Used Marketing Attribution

Ucruise Sydney used our advanced marketing attribution strategy and software to improve their day-to-day operations and revenue. They improved their revenue and sales by +300% upon implementing our marketing attribution software.

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AI

ChatGPT Gets Internet Access!

Things move quickly in AI - get the latest on ChatGPT here.

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Analytics

Capturing End-to-End User Journeys and Integrating Offline Sales Processes with Marketing Attribution

Learn how marketing attribution models can help you connect the dots between digital marketing efforts & offline sales, to drive growth.

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B2B

7 Expert B2B Marketers Share Tips for Creating High-Impact B2B Campaigns

Learn from 7 expert B2B marketers & boost your marketing efforts.

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Ecommerce

2023 Enterprise E-Commerce SEO: 5 Fixes To Create Rapid Impact on Large Global Websites

These are the most impactful areas of technical SEO for enterprise-level e-commerce sites.

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