Analytics

Learn how to calculate CAC and discover 5 strategies to reduce customer acquisition costs.

Learn how marketing attribution models can help you connect the dots between digital marketing efforts & offline sales, to drive growth.

Discover UTM tagging best practices and how to find and fix incorrect tags.

Learn the hidden costs and missed opportunities of inadequate data analytics investment, with insights from the experts.

Discover the different marketing attribution models & how to use them.

How businesses should be approaching data insights is changing - here's what you need to know.

Italy has officially banned Google Analytics, in a further blow to Google in Europe that follows the decisions from French and Austrian authorities. Learn more here and why Incendium can be the solution you're going to need.

Read about GA engagement metrics and the limitations you should be aware of before you start making decisions based off them. Learn how Incendium has developed a solution to solve these problems, giving marketers data they can trust to make improvements for the biggest impact.

Ucruise Sydney used our advanced marketing attribution strategy and software to improve their day-to-day operations and revenue. They improved their revenue and sales by +300% upon implementing our marketing attribution software.