AUTHOR

Anthony Fulford

Creative Director

Articles by Anthony Fulford

The Scaling Wall: Why Your Ad Spend is Increasing but Your Revenue Isn't

Stop hitting the scaling plateau. This article breaks down how to reclaim 60% of lost ad signals and eliminate message mismatch through server-side tracking and dynamic personalization to finally lower your CPMs.

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Analytics

Why Google Analytics Doesn’t Give You The Full Story On Engagement

Read about GA engagement metrics and the limitations you should be aware of before you start making decisions based off them. Learn how Incendium has developed a solution to solve these problems.

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Ecommerce

The Ultimate Conversion Rate Optimization Guide for eCommerce Websites

Trying to improve your website conversion rates? Here's how.

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Incendium News

Incendium Updates: New LTV Report & Custom Attribution Model

Explore Incendium’s latest platform updates—Lifetime Value reporting and Custom Attribution—to help you track revenue and fine-tune attribution accuracy.

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Incendium News

Incendium Updates: Introducing Our Metrics Sidebar

Discover our new sidebar feature! Detailed explanations of metrics, ensuring clear understanding of statistics, tables, and charts.

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Incendium News

Incendium Updates: New Attribution Model Added

Discover how Incendium’s Effectiveness-Based Attribution (EBA) outperforms first-click and DDA with smarter, transparent, and customizable insights.

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Incendium News

Incendium Product Update: Smarter Tools for Smarter Growth

Discover Incendium’s latest product updates—from Shopify integration and drag-and-drop landers to smarter reporting and customer data uploads for deeper insights.

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