Analytics

A 101 on marketing attribution covering the different models and why they're important to gain insights on your marketing data.

Mass market analytics platforms have been around over ten years, and the one-size-fits all approach is becoming more and more obsolete. How businesses should be approaching data insights is changing rapidly and if you’re still using these tools you’re missing key components that are likely killing your growth. Here are the 10 fatal flaws in mass market analytics you need to know. 

Italy has officially banned Google Analytics, in a further blow to Google in Europe that follows the decisions from French and Austrian authorities. Learn more here and why Incendium can be the solution you're going to need.

Read about GA engagement metrics and the limitations you should be aware of before you start making decisions based off them. Learn how Incendium has developed a solution to solve these problems, giving marketers data they can trust to make improvements for the biggest impact.