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Unlock Insights

Unlock critical insights with a suite of analysis and machine learning tools built for marketers. With Incendium you'll have more data than ever before - and you'll know what to do with it!

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RECENT ARTICLES
Introduction to Marketing Attribution & MTA Models
Introduction to Marketing Attribution & MTA Models
10 Fatal Flaws in Mass Market Analytics
10 Fatal Flaws in Mass Market Analytics
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Take Action

Taking action on your collected insights is where the value comes in. Optimize campaigns and customer targeting, drive budget efficiency, improve UX and increase ROI.

Segment Audiences
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Conversion Rate Optimization
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RECENT ARTICLES
Introduction to Marketing Attribution & MTA Models
Introduction to Marketing Attribution & MTA Models
10 Fatal Flaws in Mass Market Analytics
10 Fatal Flaws in Mass Market Analytics
Read More articles
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Report

Get the right data to the right people in your organization, with tailored, engaging visuals in just a few clicks. Create department-level reports to excite every level of management.

Reporting & Visualization
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RECENT ARTICLES
Introduction to Marketing Attribution & MTA Models
Introduction to Marketing Attribution & MTA Models
10 Fatal Flaws in Mass Market Analytics
10 Fatal Flaws in Mass Market Analytics
Read More articles
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Introduction to Marketing Attribution & MTA Models

A 101 on marketing attribution covering the different models and why they're important to gain insights on your marketing data.
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10 Fatal Flaws in Mass Market Analytics

Mass market analytics platforms have been around over ten years, and the one-size-fits all approach is becoming more and more obsolete. How businesses should be approaching data insights is changing rapidly and if you’re still using these tools you’re missing key components that are likely killing your growth. Here are the 10 fatal flaws in mass market analytics you need to know. 
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Italy Becomes 3rd European Country to Ban Google Analytics

Italy has officially banned Google Analytics, in a further blow to Google in Europe that follows the decisions from French and Austrian authorities. Learn more here and why Incendium can be the solution you're going to need.
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Why Google Analytics Doesn’t Give You The Full Story On Engagement

Read about GA engagement metrics and the limitations you should be aware of before you start making decisions based off them. Learn how Incendium has developed a solution to solve these problems, giving marketers data they can trust to make improvements for the biggest impact.
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