Analytics

Back to Blog Homepage

Customer Acquisition Cost (CAC): Calculation Formula & 5 Strategies to Reduce It

Learn how to calculate CAC and discover 5 strategies to reduce customer acquisition costs.

Boost Your Add to Cart Rate: How to Calculate and Quickly Fix Common Problems

Learn how to calculate and fix common Add to Cart Rate issues.

LTV:CAC Ratio | What it's for, how to calculate it & why you need it

The LTV:CAC Ratio helps marketing teams optimize their acquisition strategies and drive growth. Learn more.

Capturing End-to-End User Journeys and Integrating Offline Sales Processes with Marketing Attribution

Learn how marketing attribution models can help you connect the dots between digital marketing efforts & offline sales, to drive growth.

Mastering UTM Parameters: UTM Tagging Guide 2023

Discover UTM tagging best practices and how to find and fix incorrect tags.

What Under-investing In Data Analytics Could be Costing Your Business

Learn the hidden costs and missed opportunities of inadequate data analytics investment, with insights from the experts.

The Five Most Underrated Ecommerce Analytics Metrics

Discover the five most underestimated ecommerce analytics metrics, according to a panel of experts.

Why E-commerce Is Getting Harder - And What You Can Do About It

With competition in ecommerce intensifying, learn how to stand out.

Introduction to Marketing Attribution & MTA Models

Discover the different marketing attribution models & how to use them.

10 Fatal Flaws in Mass Market Analytics

How businesses should be approaching data insights is changing - here's what you need to know.

Italy Becomes 3rd European Country to Ban Google Analytics

Italy has officially banned Google Analytics, in a further blow to Google in Europe that follows the decisions from French and Austrian authorities. Learn more here and why Incendium can be the solution you're going to need.

Why Google Analytics Doesn’t Give You The Full Story On Engagement

Read about GA engagement metrics and the limitations you should be aware of before you start making decisions based off them. Learn how Incendium has developed a solution to solve these problems, giving marketers data they can trust to make improvements for the biggest impact.

Get started with Incendium

Can we tell you more? Schedule a call and one of us will proudly take you through our platform.

Speak to our team