Attribution

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Customer Acquisition Cost (CAC): Calculation Formula & 5 Strategies to Reduce It

Learn how to calculate CAC and discover 5 strategies to reduce customer acquisition costs.

Capturing End-to-End User Journeys and Integrating Offline Sales Processes with Marketing Attribution

Learn how marketing attribution models can help you connect the dots between digital marketing efforts & offline sales, to drive growth.

The Five Most Underrated Ecommerce Analytics Metrics

Discover the five most underestimated ecommerce analytics metrics, according to a panel of experts.

Wake Up Marketers: Google Isn’t Dropping Attribution Models for Your Benefit

Learn about the importance of attribution models in digital marketing.

Introduction to Marketing Attribution & MTA Models

Discover the different marketing attribution models & how to use them.

How Ucruise Used Marketing Attribution

Ucruise Sydney used our advanced marketing attribution strategy and software to improve their day-to-day operations and revenue. They improved their revenue and sales by +300% upon implementing our marketing attribution software.

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