Traffic Consolidate
Merge source-name variants into stable reporting aliases.
Updated 9 August 2026Stop source-name variants fragmenting reports
Traffic Consolidate maps several raw source values to one stable reporting alias. It is useful when the same provider arrives as values such as facebook, fb and facebook_ads, or when a connector changes its source naming over time.
Consolidation keeps one acquisition source from being split across several rows and reduces the number of spelling variants that Channel rules need to handle. It changes the reporting grouping in Incendium; it does not rename data in the originating platform.
Create a consolidated source
Select the source variants
In Sources, select the values that represent the same underlying source.
Choose Consolidate
Select Consolidate and give the grouping the stable alias that should appear in reporting.
Review the group
The alias appears under Consolidated Sources. Expand it to see the raw values assigned to it.
Understand the controls
Removes values already assigned to a consolidated source from the left list, making ungrouped variants easier to find.
Combines the selected raw source values beneath one reporting alias.
Detaches selected members from an existing consolidated grouping. It does not delete the underlying source activity.
Do not consolidate values merely because their names look similar. Paid, organic, affiliate and partner traffic can require separate treatment even when they originate from the same brand.