Rezonate for Meta

Route Meta Ads to matched landing pages with inherited Smart Links and optional AI generation.

Updated 9 August 2026

Keep Meta's ad promise connected to its destination

Optimize → Rezonate → Meta manages Smart Links and landing-page routing for connected Meta advertising. A Campaign, Ad Set or individual Ad can point to an existing Incendium landing page, a custom URL, or an AI-generated page created for selected Ads.

The value is not merely shorter link administration. Stronger message match can make the post-click journey more relevant, while Incendium retains the first-party measurement needed to judge the result.

Install the Smart Link inputs in Meta

The page provides two copyable values:

Smart Link URL — use the project-specific URL shown in the interface, choosing an eligible connected Subdomain or the Incendium Smart Links domain where applicable.
URL Parameters (Required) — add the displayed parameters to the Meta Ad's URL parameters field. If other parameters already exist, append Incendium's values rather than replacing the existing campaign tracking.

Use the values displayed in your project

Smart Link URLs are project-specific. Copy them from Rezonate; do not reuse a URL from another project, screenshot or documentation example.

Use automatic inheritance

Expand the connected Meta hierarchy and assign the routing at the broadest accurate level:

A Campaign mapping can be inherited by its Ad Sets and Ads.
An Ad Set mapping overrides the broader Campaign for items beneath it.
An individual Ad mapping is the most specific and overrides its parents.

This reduces repeated setup while allowing deliberate exceptions. Use Show Active Only to reduce noise and Refresh Ads List after material changes in Meta.

Choose the destination route

Incendium Rezonate personalization interface — Rezonate connects Meta advertising with matched post-click experiences and Incendium measurement.

For each selected advertising entity, choose the appropriate routing option and destination, then save the row. When several Ads need new pages, select them and use Create Landing Page to begin the AI-assisted generation workflow.

Review every generated page in the WYSIWYG Builder and activate it before live traffic is routed there. Generated claims, products, prices, links and forms still require approval.

Verify the live journey

The Meta Ad contains the required URL parameters.
The live click resolves to the expected inherited or overridden destination.
The destination is active and works on mobile.
Campaign parameters remain available to Incendium.
The page's Location, Interactions and Conversions are configured.
Landing Page Insights shows the expected traffic after launch.