Connect Bing Ads
Connect Microsoft Advertising data to Incendium reporting.
Updated 9 August 2026Why connect Microsoft Advertising
The Bing Ads connection brings campaign and cost data into the same measurement layer used for Google, Meta and other traffic. A consistent calculation makes smaller channels easier to evaluate fairly and prevents their contribution being hidden by platform-specific reporting conventions.
Connect the account
Open Bing Ads
Go to Settings → Connections → Integrations and choose the Bing Ads connection.
Authenticate with an authorised user
Use a Microsoft account with access to the intended advertising account.
Confirm the account scope
Select the account that owns the campaigns for this project, then complete the connection.
Check a known spend period
Use a recent period with active campaigns and allow time for the first synchronisation.
Verification checklist
- The card shows a valid connection rather than an expired or disconnected state.
- Spend is present for campaigns known to have delivered.
- Campaign names map to the expected project and currency.
- Paid Microsoft visits are not split across unintended traffic channels.
- Any account-level discrepancy is checked against date, time zone and status filters.