Audience Comparison: Devices & Browsers
Identify device or browser differences that change audience performance.
Updated 9 August 2026Find technical context behind performance
The Devices & Browsers tab helps distinguish an Audience problem from an experience problem. A group can appear weaker because it contains more mobile traffic or because a particular browser struggles with the journey.
Use the device views
Review Desktop & Mobile Users – Primary Metrics, Sessions & Conversions, then the Sessions, Effective Rate, Time Spent and Conversions trends. Top Interactions by User Type shows whether the journey differs as well as the outcome.
Use the browser views
Browsers – Primary Metrics and Top 10 Browsers can expose concentration in a technical environment. Confirm the pattern over a suitable date range, then reproduce the relevant page, form or checkout in that browser before treating it as a defect.
Compare device and browser share as well as rates. An Audience with more mobile sessions can inherit the site's general mobile performance even when its members are not intrinsically less engaged.