Create a Landing Page
Choose the right creation route and understand the Page-specific workflow.
Updated 9 August 2026Choose the right creation route
Open Optimize > Landing Pages > Pages and choose New Landing Page. The three creation routes produce the same editable Page; they differ only in how the first version is assembled.
Start blank or from an existing Template when the structure and content are already understood. Follow the manual creation guide.
Use an existing Meta Ad and a required Template to generate a closely matched Page. Follow the Meta Ad guide.
Generate from a detailed prompt, optional Template and optional visual inspiration. Follow the AI creation guide.
Complete the shared starting details
Every route begins with a Landing Page Name. You can also choose a managed Subdomain; Incendium displays the resulting preview URL. The Subdomain and path can be set or changed later in the Page settings.
Use a name that identifies the campaign and purpose internally. The published path is configured separately, so the management name does not need to be written like a URL.
Edit in the shared WYSIWYG Builder
After creation, all Pages use the same visual editor as Blocks and Templates. See The WYSIWYG Builder for Elements, Grids, Forms, responsive editing, the document tree, Theme settings, media, SEO, custom code and AI Images.
Page-specific actions include Save Copy as Template, which preserves a useful structure as a reusable Template, and Activate, which publishes an eligible Page.
Understand the Page states
- Setup Required means the Page still needs a valid path or managed Subdomain.
- Draft / Inactive can be previewed and edited but is not the active published destination.
- Live provides the public URL, publication information, visit count and Analytics action.
The Page card's action menu provides Preview, Edit and Delete. Complete publishing settings and review the result before activation.