Landing Pages overview
Understand how Themes, Components, Blocks, Templates and Pages fit together.
Updated 9 August 2026Understand the reusable publishing system
Incendium Landing Pages separates visual foundations, reusable content and publishable pages. This makes it possible to launch campaign pages quickly without rebuilding brand and tracking decisions for every page.
Define the shared visual foundation used by landing-page assets.
Provide reusable interface elements.
Reusable page sections.
Arrange a repeatable page structure from the chosen Theme and Blocks.
Turn a template into campaign-specific content, path and publication state.
Connect published pages to their measured traffic and outcomes.
Use the right level for the change
Change a Theme when the shared visual foundation should change. Change a Component or Block when the same element or section should improve everywhere it is reused. Change a Template when the repeatable page structure is wrong. Edit a Page when the change is specific to one campaign.
This separation reduces duplicated implementation and keeps pages lean. It also means a shared edit can affect multiple assets, so review reuse before changing a Theme, Component, Block or Template.
Follow the publishing flow
Prepare the reusable assets
Confirm the Theme, Components, Blocks and Template required for the page.
Create or edit the Page
Apply the template and tailor its content to the campaign without duplicating shared elements unnecessarily.
Set the destination
Assign the page path and managed subdomain. A page without a complete destination remains in Setup Required.
Preview and activate
Preview the page across relevant layouts, then activate it when its path, content and tracking are ready.
Measure the outcome
Use the Page card's Analytics action or Landing Page Insights to evaluate visits and downstream outcomes.
Understand page states and actions
- Live identifies a published page and provides its public URL, published date, visits, View Page and Analytics actions.
- Draft / Inactive identifies a page that can be previewed and activated when ready.
- Setup Required means a required path or domain is missing; use Set it before activation.
- Preview lets the team review an unpublished page without treating it as live.
- Activate publishes an eligible page; the control remains unavailable while setup is incomplete.
Landing Pages use the same Incendium measurement context as the rest of the platform. That closes the gap between building a campaign experience and understanding the traffic, interactions and conversions it produces.