Templates

Create repeatable page structures from Themes and Blocks.

Updated 9 August 2026

Create a repeatable page structure

Open Optimize > Landing Pages > Templates to manage starting structures for future Pages. A Template can contain directly built elements and reusable Blocks; it provides structure and styling without forcing every resulting Page to keep identical campaign content.

The Template list provides Preview, Edit and Delete actions. Reuse a Template when the page type, content order and conversion journey are genuinely similar.

Build in the shared editor

Templates use the same visual workspace as Blocks and Pages. See The WYSIWYG Builder for the complete guide to layout Elements, responsive controls, Styles, Settings, Code, media, reusable resources and AI tools.

Use that editor to establish the repeatable structure here; keep campaign-specific material for the resulting Page.

Decide what belongs in a Template

Include

The stable section order, layout, shared conversion pattern and reusable Blocks expected for this page type.

Leave editable

Campaign headline, offer, product-specific evidence, destination links and images that will vary between Pages.

Keep outside

Temporary tracking workarounds or page-specific code that would silently spread to every new Page.

A good Template shortens production while preserving enough flexibility for the campaign. If editors immediately remove most of it, the Template is too specific; if every Page requires the same manual rebuild, it is too empty.

Review before reuse

Preview desktop, tablet and mobile layouts.
Check heading order, keyboard navigation and form labels.
Confirm Blocks and Components are the intended reusable versions.
Use approved real content when reviewing the Template in a Page so layout decisions reflect the material that will actually be published.
Save with a name that identifies the page type, such as Advertorial or Product Quiz.