Audience Comparison: Traffic & Conversions

Connect Audience differences with on-site actions

This tab shows where selected Audiences spend their sessions and which Interactions or Conversions accompany those visits. It is the most direct route from a segment-level difference to a page, journey step or outcome that can be improved.

Use each view

• Session & Engagement Levels by Page Location compares volume and quality across trained Locations.
• Audience Page Locations Composition shows how each group's activity is distributed.
• Top 10 Interactions by Page Locations surfaces the actions most associated with those areas.
• Audience Interaction Composition compares the action mix.
• Audience Page Locations & Interactions Stats brings the detailed measures together.
• Day of Week Primary Stats by Audience exposes timing differences that can affect campaigns or operations.

Avoid circular conclusions

If an Audience definition contains a Conversion or a visit to a particular Location, that same behaviour will naturally be elevated in this report. Check the rule before describing the report as proof that the Audience caused the outcome. The strongest opportunities are often unexpected differences outside the membership criteria.