Features

Incendium connects 9 integrated technologies that help you measure, understand and improve digital performance.

TrackingLaser accurate data tracking and collection without limits

Landing PagesUltra-fast, high-converting campaign landing pages launched without code

Smart LinksRoute every ad click into the most relevant post-click journey

Analytics & ReportingAutomated insights, 50+ reports and fast, easy dashboard creation

PersonalizationBringing enterprise level personalization tech to the mainstream

LTV AnalysisUnderstand which customers and acquisition sources create lasting value

AttributionThe most advanced, single source of truth for attribution

AB TestingA low-code AB testing tool for consistent conversion optimization

Incrementality TestingMeasure the causal lift created by your marketing activity

Learn

Master essential marketing knowledge with our comprehensive resource library covering metrics, platform tutorials, and industry insights.

GuidesPractical courses for improving acquisition, conversion and customer value with data.

MetricsLearn about critical ecommerce marketing metrics and KPIs that drive business growth.

BlogExpert insights on data analytics, digital marketing trends, and attribution strategies.

PodcastsEntrepreneurs share their digital marketing success stories and learnings along the way.

Case Studies

Get Started

Choose your regionUK & Europe USA & Canada APAC

Documentation/Setup & Measurement/Confirm data is arriving

All documentation

Connections & DataInstall the Incendium tracking code Integrations overview Connect Shopify or WooCommerce Connect Google Ads Connect Bing Ads Connect Meta Ads Use a custom DataLayer Store and payment webhooks Subdomains Data Manager Troubleshoot a connection

Setup & MeasurementLocations Location Tags Traffic Channels Traffic Audit Source Categories Traffic Buckets Traffic Consolidate Funnel Stages Conversions Effectiveness Rules Attribution Setup Alerts General Project Settings Confirm data is arriving

Analytics & ReportsUsing Reports and Explorers

Dashboards & ReportingChart Builder Manage Reports Build a dashboard Report Library

Landing PagesLanding Pages overview The WYSIWYG Builder Themes Components Blocks Templates Create a Landing Page Create a Page manually Create a Page from a Meta Ad Create a Page with AI Publish a landing page Landing Page Insights

Testing & PersonalizationTesting & Personalization overview Components for testing and personalization A/B Testing Campaigns A/B Test Results Split Tests Personalization Campaigns Personalization Results Rezonate for Meta Signals for Meta Incrementality Tests

AudiencesTraits Audiences User Dashboard Audience Comparison overview Audience Comparison: Engagement Audience Comparison: Traffic & Conversions Audience Comparison: Geographic Insights Audience Comparison: New vs. Returning Audience Comparison: Devices & Browsers Audience Deep Dive

AIChat with your Data

Confirm data is arriving

Validate website activity, business events and connected-platform data before using reports.

Updated 9 August 2026

On this page

Upgrade your marketing engine.

All-in-one platform, for ecommerce and B2B.

FeaturesTracking Analytics & Reporting Attribution Landing Pages Personalization A/B Testing Incrementality Testing LTV Analysis Smart Links

ResourcesCase Studies FAQ Integrations EBA Whitepaper

LearnData-Driven Ecommerce Documentation Metrics Blog Podcast Series Quick Start Videos

CompanyAbout Contact Partner Directory LinkedIn

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